Beautiful brows,
thoughtfully designed.
From softly refined everyday brows to fuller, more defined and structured results, every treatment is tailored around your natural brow growth, your features and the result you’re looking for.
Behind every result is careful consideration of shape, proportion and symmetry, supported by precise technique and an experienced eye for what will complement your features.
Explore brow treatments
Find the brow treatment for you.
From subtle shaping and definition to fuller, more structured brows, explore our treatments and find a starting point for the result you’re looking for.
Why UP®
Why clients choose UP®
Brows have a remarkable influence on balance, expression and the way your features are framed. We create treatments around the result you’re looking for — from subtle refinement and everyday polish to fuller, more defined or more structured brows.
Shape and proportion, thoughtfully considered
We consider your natural brow growth, eye position, facial proportions and symmetry together. Precision brow mapping helps us refine shape and balance with greater intention, creating a result that complements your features rather than following a fixed template.
From subtle refinement to greater definition
The result can be soft and understated, fuller and more polished, or more structured and expressive. Shape, colour, direction and density are considered together so your brows can be tailored to the way you want to look and feel.
Brow lamination expertise with history behind it
UP® was the first to introduce brow lamination to New Zealand. Since then, years of hands-on experience have continued to refine the way we approach shape, direction, processing and finish — creating brows around the individual rather than a passing trend.
Brow treatments
Brow Lamination
Brow lamination reshapes the direction of your natural brow hairs, creating greater fullness, movement and definition while preserving the character of the brow itself.
UP® was the first to introduce brow lamination to New Zealand, and our approach has continued to evolve through years of hands-on treatment experience.
Semi-permanent brows Explore Microblading, Ombré Brows, our design process and what to expect. Explore semi-permanent brows →Why our approach matters
Beautiful brows begin with thoughtful design.
A beautifully shaped brow is rarely about one measurement or one ideal template. Natural growth, eye position, proportion, symmetry, colour and the condition of the brow hair all influence the result — and each needs to be considered together.
Precision mapping, shape & proportion
Brow design begins with understanding how the features work together.
The same design principles used in high-end semi-permanent brow work inform the way we approach everyday brow treatments. Natural growth, eye position, facial proportions, symmetry and overall balance can all be considered before shape is refined.
The aim is not to impose a predetermined brow shape, but to create one that feels considered in relation to your individual features.
Careful processing & brow condition
The quality of the result depends on how the brow hair is treated.
With lamination and tinting, product choice, processing time, hair condition and the desired finish all matter. Treatment is adjusted around the brow in front of us rather than applied as a fixed formula.
Careful processing helps create a polished result while respecting the condition and integrity of the natural brow hair.
Treatments that evolve with you
Shape, colour and direction can be refined over time.
Brow growth changes, preferences evolve and the most flattering balance can become clearer over successive appointments. We review what we see and can adjust shape, colour depth, direction or treatment choice as your brows develop.
Ongoing refinement allows the result to remain aligned with both your natural brows and the look you are hoping to achieve.
Time well spent
A little space to switch off.
Our lash and brow suites are designed to feel calm and private, whether you want to chat, close your eyes or simply enjoy some quiet time while we work.
Experience also brings efficiency. Treatments are carried out carefully and methodically without drawing your appointment out unnecessarily, so regular brow care can fit comfortably into the rest of your day.
Many brow and lash treatments can be combined within the same visit, making it easy to care for both together when it suits you.
Brow consultations
Start with a conversation.
Whether you are looking for subtle refinement, greater definition, a fuller brow or a more considered change in shape, a consultation gives us time to understand the result you are looking for and consider the best way to achieve it.
We can review your natural growth, shape, proportion, colour and symmetry, talk through treatments such as shaping, tinting and lamination, and discuss semi-permanent options where appropriate. If your brows are sparse, uneven, have been over-plucked in the past or you are simply unsure where to begin, we can help you understand the options and create a plan that can evolve with you.
Brow aftercare
Beautiful brows are something we look after together.
The treatment itself is only part of the result. How your brows are cared for between appointments can influence colour, finish, longevity and the condition of the natural brow hair and skin.
Aftercare is not identical for every brow treatment, so your stylist will guide you on what is appropriate for the treatment you have chosen and what to expect as the result settles.
Shaping, tinting, lamination and semi-permanent brow treatments all settle differently. Your stylist will explain any treatment-specific precautions, including when to introduce water, skincare, makeup or other products around the brow area.
Avoid unnecessary rubbing, picking or aggressive exfoliation around freshly treated brows. A little care while the skin, colour or brow hairs settle helps protect the finish we have created and keeps the area comfortable.
Depending on your treatment, brushing the brows into place, using conditioning care where recommended and being mindful of strong exfoliating skincare around the area can help preserve the appearance of the result between appointments.
Brow hair grows and colour gradually softens between visits. Rather than trying to recreate the treatment at home, allow the brows to grow naturally and we can review shape, colour, direction and maintenance at your next appointment.
At-home brow care
Explore products selected to support brow care between appointments.
Explore brow care productsClient experiences
Selected client stories
A selection of brow experiences reflecting the precision, personalisation and attention to detail our clients value.
“They really listen to what you want.”
I’ve been coming here for over a year now after initially coming for microblading, and I’ve continued getting brow shaping/tint since then.
The team are excellent at what they do. The salon is always calm and relaxing, and everything feels very clean and professional.
What I appreciate most is that they really listen to what you want and adjust the treatment accordingly. Highly recommend.
Featured client story
“I needed someone who could shape them perfectly. And UP really does that.”
This place is a lifesaver. I’ve tried quite a few of the high-end places in Auckland, and I haven’t discovered someone as good as UP when it comes to eyebrow shaping.
I care about the symmetry of my eyebrows, and I don’t like them being tinted. I like the arch. So I needed someone who could shape them perfectly. And UP really does that.
They are very good at what they do and listen to what you want. I highly recommend this place.
“The end results were amazing!”
It was my first time here at UP and it definitely won’t be my last. I had Henna done on my brows.
They started off by making sure I was comfortable, mapped my brows, and really listened to what I intended to have before letting me know what would be best for me.
The end results were amazing! Thorough, detailed and even showed me the Henna colour swatch to make sure I was comfortable before proceeding.
Treatment index
Explore brows & lashes.
Find the treatment you’re looking for, or explore brow and lash options that can often be planned together.
Brows
Brow treatments
FREQUENTLY ASKED QUESTIONS
A little more
about brows.
From choosing the right treatment to refining shape, colour and symmetry over time, your stylist will guide you through the options and help shape each treatment around your natural brows, your features and the result you’re looking for.
Absolutely. Brow treatments can be tailored from very soft, natural-looking refinement through to greater definition, fullness or a more structured finish.
Your stylist will consider your natural growth, facial features, colour preferences and the result you’re looking for, then guide you through the treatment options and level of definition that will best support that result.
No. You do not need to arrive knowing whether shaping, tinting, ULTRALAST™, lamination or a semi-permanent treatment is the right option.
Your stylist will assess your natural brows, discuss the result you are hoping to achieve and talk you through the most suitable treatment or combination of treatments. The treatment itself is simply the method we use to create the finished result.
Yes. We begin with what is naturally there rather than applying the same brow shape to every face.
Natural growth, eye position, facial proportions, symmetry and the existing arch can all influence how the brow is refined. Where greater correction or redesign is useful, precision brow mapping can help us plan shape and proportion more deliberately.
The aim is to create a brow that complements your features while still feeling recognisably yours.
Yes. Brow asymmetry is very common, and careful shaping, mapping, colour and hair direction can often create a noticeably more balanced appearance.
We’ll consider your natural brow growth, eye position, facial proportions and the way each brow sits before recommending an approach. The aim is not necessarily to make both brows mathematically identical, but to create greater visual balance while keeping the result appropriate for your features.
Sometimes what appears to be brow asymmetry is influenced by the wider face — for example differences in muscle movement, facial structure or the position of the brows themselves. Because UP® works across brows, skin and cosmetic injectables, we do not have to look at those concerns in isolation. If there may be more than one way to approach the result you’re looking for, have a chat with the team or book a consultation and we can talk you through your options.
Brow lamination is a treatment that changes the direction in which your natural brow hairs sit, allowing them to be arranged into a fuller, more lifted or more structured shape.
The treatment does not add hair. Instead, it works with your existing brow hairs, softening and resetting their direction so they can sit more evenly and create greater fullness, movement and definition.
The result can be tailored from soft and natural through to a more groomed or directional finish. UP® was the first to introduce brow lamination to New Zealand, and our approach has continued to evolve through years of hands-on experience with shape, processing and finish.
Longevity varies according to the treatment, your natural hair growth, skin type, skincare routine and the way the brows are maintained between appointments.
Conventional tint provides the shortest-term colour enhancement. ULTRALAST™ is designed for clients wanting longer-wearing colour and definition, while brow lamination changes the direction and shape of the natural hairs and gradually relaxes as the brow hair grows through its normal cycle.
Microblading and Ombré Brows are semi-permanent treatments and therefore sit in a different category altogether, creating a much longer-lasting result that gradually softens over time and can be refreshed when appropriate.
Your stylist will explain the expected longevity of the treatment you choose and what may influence it for your individual brows.
Most clients find brow waxing brief and very manageable. You may feel a quick pulling sensation as the hair is removed, followed by some temporary warmth or mild redness in the area.
Careful technique, good skin support and working in small, controlled areas all help make the treatment comfortable and precise. If you are particularly sensitive, let your stylist know and we can take that into account.
Certain medications, active skin conditions, recent cosmetic procedures and sensitising skincare can affect whether waxing, tinting, lamination or another brow treatment is appropriate at a particular time.
Please let us know if you are currently using or have recently used isotretinoin, prescription retinoids, strong exfoliating products or other treatments that may have made the skin more sensitive. Your stylist can then advise on the safest treatment approach and timing.
If you are unsure, mention it when booking or at the beginning of your consultation. We would always rather review the situation properly and adapt the treatment where needed.
We have a range of vegan-friendly brow treatments and products, with slightly different certifications across the range.
Our brow dyes contain no animal-derived ingredients, and our most frequently used dye is actively Vegan Certified. If that certification is important to you, let your stylist know and we can select the appropriate option.
Our brow lamination active ingredients are Vegan Friendly, are not tested on animals and use no raw materials derived or sourced from animals. Brow aftercare products from the same range are also Vegan Friendly and Cruelty Free.
Our RevitaLash® lash and brow care range is Vegan Certified.
Shaping, tinting and lamination work primarily with the brow hair you already have and are ideal when the aim is to refine shape, colour, direction or fullness with regular maintenance.
Microblading or Ombré Brows may be worth considering when you would like longer-lasting definition, greater structure, more substantial shape correction or additional density in areas where natural brow growth is sparse.
Microblading creates fine, hair-like strokes, while Ombré Brows use softly graduated shading for a more filled and defined finish. Your consultation will help determine whether either is appropriate and which approach best suits the result you are hoping to achieve.
Your brows,
thoughtfully considered.
Whether you already know the treatment you love or you would like our help deciding what will suit you, we can tailor the appointment around your natural brows, your features and the result you have in mind.
Not sure where to begin? Book a consultation and we can talk through the look, shape, colour and treatment options with you.